Why Financial Coaching
We believe that as students enter and participate in college sports, it is a critical moment to provide them with the information and skills they need to ensure their financial health during college and beyond. Black student-athletes, especially at HBCUs, are often given a significant sum of money to use for expenses throughout the year, like housing, meals, course materials, and other essentials. However, for many of them, this is the first time they have been asked to manage their own finances. As with any college student, they may not understand what is essential and what is just something that they would like to have. Regardless if these student-athletes remain in sports or go on to pursue another career, this is a crucial time for them to create wise financial habits that will help them in the future.   

ABIS Financial Coaching Program  

One of the most highly effective and celebrated programs that have been developed and executed since the inception of ABIS,  is the ABIS Financial Coaching Program.  This program launched in the fall of 2021.  What started as a program with about 50 Black college student-athletes has grown to more than 200 Black college student-athletes in a variety of states within the U.S. within two years.  2024 brings us to over 500 college athletes mostly from HBCU’s.