Dr. Deborah Stroman

VP – Racial Equity Research

Dr. Deborah Stroman is an enthusiastic entrepreneur and educator at the University of North Carolina at Chapel Hill. She has provided expertise in Sport Business, Entrepreneurship, Leadership/Organizational Behavior, and Equity & Inclusion for over 13 years in the Kenan-Flagler Business School, the Department of Economics’ Entrepreneurship Minor, and the Department of Exercise and Sport Science. She currently has a faculty appointment at the Gillings School of Global Public Health where she instructs graduate students in racial equity and racism analysis. Highly motivated to share her journey and life lessons, Dr. Stroman is a national speaker on topics such as sport business, leadership, entrepreneurship, and racial equity.

Previous UNC sport-related courses (designed and taught) and activities include:

  • Sport Leadership
  • Sport Marketing
  • Finance and Economic of Sport
  • Sport Entrepreneurship
  • Global Sport (including a trip to Dublin, Ireland and Cologne, Germany)
  • Faculty advisor to the Carolina Sport BusinessClub and the MBA Sports & Entertainment Club
  • Radio color analyst for UNC Women’s Basketball

Dr. Stroman is the founder and CEO of the Center of Sport Business and Analytics.This business is the host of the nationally-recognized, SPEIA Basketball Analytics Summit, which has been received rave reviews for the insights, networking, and innovative event planning. Additional Center services include consulting for former elite athletes (Life After Sports with EffectiveResults), a mental health and wellness (No Shortcuts) workshop in partnership with the NFL AlumniAssociation, and racial equity education, (SPARC) for the athletics industry.

In addition to her academic and Center responsibilities, Dr.Stroman is a radio personality for two radio stations, hosts a podcast “If YouOnly Knew,” and consults for the National Institutes of Health, sports teams, and sports-related organizations including the NCAA, College Football Playoff, and the Atlantic Coast Conference. She advises numerous startup companies including having served as an Entrepreneur-in-Residence at the award-winning entrepreneurship accelerator American Underground in Durham, NC and a mentor for the Google for Entrepreneurship’s CODE2040 program. Dr. Stroman enjoys being a camp counselor at the prestigious Brant Lake Sports Academy for girls in upstate New York each summer.

As the first Black scholarship female athlete at theUniversity of Virginia, she captained the basketball team in her senior year and was an assistant coach, the first Black female coach, for the University ofNorth Carolina. She stays active biking and playing golf. Prior to her position at UNC, Stroman successfully owned a sport marketing and event planning company and enjoyed a 17-year career in financial services.  


“I slept and dreamt that life was joy. I awoke and saw that life was service. I acted and behold, service was joy.”

― Tagore


For more, visit: www.dstroman.com